Sunday, October 10, 2004

Neat Search Trick Boosts Income for Small Website

My websites could have made more money if I had figured out this trick sooner…

It’s natural to think that only large sites need a search box. But guess what? Even a single page website can benefit by having one.

You see, there are visitors who like to click on links to find what they are looking for on a site. Then there are the visitors who use the search box once they arrive. Which one of these behavior types are you?

If your site doesn’t have a search box, you are losing the sale from the people who like to use the search on a site. If they don’t see a search box on your site they will probably leave almost immediately and will not bother using your link navigation.

Now you might think that a small site does not have enough pages in it for a search to yield a decent size results page with links to different pages. And you are right about that.

So I figured, why not have a normal looking search box on the home page, but instead of searching for content on my own small site, program the search to create a keyword associate link to Amazon.com.

Now my site satisfies the search user crowd and I end up earning some affiliate commission as a bonus from visitors who would have left my site anyway.

In a future post, I will present the search code I used.

Leroy Chan

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